Opt-out of personalized advertising

Personalized ads from Microsoft and others help provide ads that are more relevant and useful to you. Learn more about personalized ads.

If you don’t want to see personalized ads from Microsoft, you can choose not to receive these types of ads on websites that use the Microsoft Advertising Platform by selecting the opt-out choice on this page. You can also choose to opt-out of receiving personalized ads from advertising companies other than Microsoft by clicking the Industry opt-out tile

At Microsoft, we do our best to provide personalized ads that you might find interesting. We don’t always get it right, though. By using the Personal Data Dashboard (beta), you can help us customize your personalized ads by selecting areas of interest and favorite brands.
The ads you see might not always reflect your selected interests. Only a small portion of the ads that we display is personalized, and different factors influence how they’re personalized.

Opting-out does not mean you will stop getting ads or see fewer ads; however, if you do opt-out, the ads that you receive will no longer be personalized.
In addition, opting-out does not stop information from being collected. However, neither this information nor any information collected from you in the past will be used for displaying personalized ads. Microsoft may continue to deliver non-advertising content that is personalized for you, such as the news articles that are displayed on MSN and the results that appear when you search for software updates.

The opt-out option “On any computer or device” saves an account setting associated with your Microsoft account. It will apply it to any computer or device, such as a smartphone or Xbox console, on which you sign in with your Microsoft account. It will also apply to applications in which ads are displayed and that do not use a web browser to display those ads, when you sign into those applications or operating system with a Microsoft account. In order to opt-out of targeted ads from Microsoft Advertising in Windows Phone or Windows 8 applications or on the Xbox console, you should use this option.

The opt-out option “On any computer or device” remains associated with your Microsoft account until you change it and will never expire. This account setting will continue to apply until you delete cookies on your computer or device, or someone signs in with a different Microsoft account on that same computer, device or application. When you sign in again with your Microsoft account, your opt-out setting will apply again.
The opt-out option “On this computer or device” is stored in a cookie placed on your computer. That cookie has an expiration date of 5 years. If you delete cookies on your computer or device, you’ll start receiving personalized ads again, and you’ll need to opt-out again.