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Microsoft Online Services Division

About Our Ads

To create a more customised online experience, some of the ads you may receive on Microsoft websites and apps are tailored to your previous activities, searches and site visits. You are in control and here is where you can make the advertising choice that is right for you.

Where Can I Learn More about Advertising on Microsoft Websites and Apps?

Microsoft partners with Oath, AppNexus and other third party service providers to help present customised content and display advertisements on MSN, and other websites and apps. Microsoft also delivers search ads to Bing and our search syndication partners. Learn more about Microsoft’s privacy practices here. You can learn more about interest-based ads from Oath and AppNexus in their privacy statements: Oath and AppNexus.

What Choices Do I Have About Interest-Based Advertising?

On this page, you can opt out of receiving interest-based advertising from Microsoft.

You can also opt out of receiving interest-based advertising from all self-regulatory members, including Microsoft, Oath, AppNexus and other third party ad networks, at the following sites:

You can control interest-based advertising in Windows apps by turning off the advertising ID in Windows Settings.

More choices

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If you have a privacy question or a question for the Chief Privacy Officer of Microsoft, please contact us by using our web form. We will respond to questions within 30 days.

Personalised ads in this browser

Control the "personalised ads" setting for this web browser.

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Personalised ads wherever I use my Microsoft account

Control the "personalised ads" setting that applies when you are signed in on any computer or device with your Microsoft account, including Windows, Windows phone, Xbox and other devices.

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Personalised ads in Windows

In your Windows Settings, you can turn off personalised ads that appear in apps on this device. You will still see ads, but they will not be personalised anymore.

If you have Windows 8.1:
If you have Windows 10:
If you have a Windows mobile device:

If you want to turn off personalised ads from Microsoft wherever you use your Microsoft account including apps on Windows, Windows Phone, Xbox and other devices, you can do so by selecting the Microsoft account option above.